Google Analytics 4 Social Media Traffic Data for Looker Studio Dashboards & Reports
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Traffic sources data or the acquisition report is probably one of the most viewed reports in Google Analytics, whether in Universal Analytics or Google Analytics 4. Google Looker Studio is a great reporting solution to help you find insights from your Google Analytics 4 social media traffic data.
You can add Google Analytics 4 social media traffic data in Looker Studio dashboards and reports to make it more available to stakeholders, especially those without access or familiarity with Google Analytics 4.
00:00 Intro: Google Analytics 4 Social Media Traffic Data
02:45 Looker Studio Table Drilldown for GA4 Channel Grouping
09:25 Looker Studio Table Only for GA4 Social Media Traffic Sources
12:07 Looker Studio Donut/Pie Chart for GA4 Social Media Traffic
13:52 Looker Studio Line/Time Series Chart for GA4 Social Media Traffic
16:18 Looker Studio Bar Chart for GA4 Social Media Traffic
18:16 Looker Studio Area Chart for GA4 Social Media Traffic
20:03 Excluding Specific Social Media Traffic Sources
21:32 Conclusion
It’s not too difficult to find high-level data for traffic from social media sources in Google Analytics 4. However, it takes some work to drill down into Google Analytics 4 social media traffic data to find the traffic sources from specific social media networks.
Viewing granular Google Analytics 4 social media traffic data requires creating a custom exploration report, • Creating a Social Media Traffic Report in ... . Using the exploration reports for Google Analytics 4 social media traffic data is more suitable for data exploration and deeper analysis as the “exploration” name indicates.
For reporting purposes, bringing the social media traffic data from Google Analytics 4 into Looker Studio is a better option for reporting purposes
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Creating Exploration Reports for Social Media Traffic Data in Google Analytics 4
• Creating a Social Media Traffic Report in ...
Learn more insights on measuring website traffic, analysis, and reporting: https://growthlearner.com/?utm_source...
If you want to connect social media engagement data to your Looker Studio report, take a look at Supermetrics:
https://growthlearner.com/resources/r...
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