Subscriber Ecom Store Audit | Google Shopping & Shopify
I'm back with another Ecommerce Google AdWords Audit. Get inside my brain and learn EXPERT PPC STRATEGIES to scale your Ecom store.
📅 Let us grow your Google Ads account for you. Book a free strategy session with Sam here: https://keycommerce.com/strategy-sess...
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In this video, I will be performing a PPC audit checkup to an Ecommerce store selling party supplies including confetti cannons for all types of occasions. I also went over their Ecommerce website and gave tons of recommendations to boost their conversions.
This Ecommerce store is owned by one of my subscribers, who enrolled to my FREE Product Page Mastery Course. And I am doing this PPC audit to evaluate the performance of his Google Ads account to help him get a more detailed look of how things are working on the account level.
Why are PPC audits important? Well, going over your AdWords account will help you find issues and opportunities that you could easily miss during routine management tasks.
The goal of this Google Ads Audit series is to help Ecom store owners be in the habit of conducting routine checkups on the health of their campaigns.
I will dive deep into this Google Ads account and identify ads, campaigns, keywords, and ad groups that the store owner needs to prune or improve to boost conversions.
As I go over his account, I will also identify low-hanging fruits, identify opportunities, and provide recommendations so ad spend are not wasted on ineffective strategies.
Check out my Google Ads Audit playlist and watch as I go inside REAL account and REAL recommendations that you can also apply for your Google Ads campaigns: • Google Ads Audits
🔗 Here are the videos that I recommend here:
▶️ How to Calculate Your ROAS for Maximum Profit 👉 • Google Shopping Target ROAS | How to ...
▶️ How to Setup Google Analytics for Shopify 👉 • How to Setup Google Analytics for Sho...
▶️ Amazon FBA is NOT a Business 👉 • Amazon FBA is NOT a Business | You Ha...
▶️ How to Set Up Google RLSA Campaigns 👉 • Google Remarketing Lists for Search A...
📕 Get the FREE Product Page Mastery Course here: https://keycommerce.com/product-page-...
🕘 Timestamps:
0:00 Intro
0:47 Product Page Audit
2:31 Check Mobile View in Chrome
3:25 Use User-Generated Content in the Product Page
5:46 Write content that connects with your audience.
11:46 Google Ads Account Audit
11:57 Check Google recommendations
15:56 Turn off Ad suggestions
16:56 Know your ROAS
19:30 Check Conversion Tracking with Google Analytics
19:50 Check the Attribution Model setting
20:04 Check the Campaigns
22:21 Check Shopping Campaign settings
22:58 Check Ad Groups and Bids
27:31 Check Negative Keywords
28:13 Check Device Bidding Adjustments
28:49 Check Audiences
29:32 Check Search Campaigns
32:05 Test multiple ads
3:52 Create Remarketing Campaigns
🎬 Watch my most recent videos:
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