BTW. It's Not The Lead Quality.
👉🏻 You're getting leads, but they're not closing. Lead quality must be 💩, right? Probably not. Here's how to stop making excuses and instead close more deals:
⌚ Ensure you're following up as quickly as possible
📺 Ensure you follow up on multiple channels
♻️ Ensure you follow up multiple times
DON'T
😬 Follow up for the first time a week after the lead comes in
🤷🏻♀️ Start marking all leads as unqualified in your CRM because you can't be bothered to attempt follow-up.
Countless times I've seen 'failing' marketing campaigns magically start working with no change on our end just because the follow-up process was improved.
#linkedinads #leadgeneration