Your Audience Matters... Here's why?
WATCH THE FULL VIDEO HERE: • LinkedIn Ads QUICK Guide [2026]
Twin brothers and Personal Trainers Des & Troy Are both trying to grow their weightlifting businesses. 🏋️♂️🏋️♂️
Des decides to pay a set fee to local gyms so he can advertise to gym bros who are already lifting weights,
Troy decides to pay a set fee to local weight loss clubs to advertise his weight lifting services to those looking to lose weight.
After a month Des and his gym approach has netted him 5 new clients. But Troy’s had nothing. 🙄
Why? 🤨🤨
Because your audience matters. The weight loss audience are just interested in losing weight.
Even though, on paper, they’d benefit from a weightlifting program.
If the audience doesn’t want it, even if it’s good for them, it’s a really hard sell.