The importance of language
We recently did a webinar with James from @Comtectranslations.
James, and Jacob from Fountain Partnership talked about the symbiotic relationship between localisation of language and local SEO. Key thoughts were that cultural insights inform search behaviour, while personalised content aligns with Google's evolving algorithms. Speaking the audience's language fosters trust and drives conversions.
So when BBC Breakfast were talking about what the importance of localised language with Lexicographer , Susie Dent and Accent and Dialect Coach, Elspeth Morrison on the subject of bread, it really struck a chord.
Are bakers up and down the land missing a trick with their SEO...