Growth Hub Email Marketing
Event description
It's time to Build Back Better. But how?
In the last year chances are you had to move your business online, you relied on social media and newsletters to talk to your audience, and your website was more important than ever. But it's likely you also wondered how your competitors are doing, if you were missing some tricks when it came to digital marketing, and if your strategy was right.
Our new Digital Leadership Academy will answer these concerns and put you on the fast-track to growth. Over the course of two days you'll learn how to overhaul and level up your social media, sell yourself and your business online, and the growth hacking methods you need to beat your competitors. Plus you'll leave our Academy with bullet-proof strategy and connections to give you further support.
All online. All free. All designed especially for Gloucestershire businesses.
What will I learn on Day 2?
Level up your website
The digital landscape is now a battle ground and one that is evolving at a staggering pace. Business are confronted with never ending list of options. In the morning of Day 2, Henny from Pink Elephant Media, a specialist in Growth Marketing techniques, will talk to you about how you decide what routes to market you should take and how to uncover your competitors digital strategies and apply these to your business in a way that will turn heads and ultimately see rapid growth. Building on this, she'll also take you through what email platform is best for you next digital campaign, how to build your email marketing list including affiliates and RSS feeds, how to monetise your list, and everything you need to know for a customer journey including segmentation and AB Testing.
Level up your strategy
And last, but definitely not least, our Business Guides. They are the best of the best. They’ll drive you, challenge you, and work with you to solve the challenges both known and unknown. Over the course of an afternoon of Day 2 you’ll get to meet all six, and find out how their experience, and specialist areas can help you drive forward your new digital skills with a clear and purposeful strategy. From finance to sustainability, and marketing to operations, there is an expert waiting to fast-track your business.
Want to join us for both days? Perfect! Just let us know during registration.
Who should attend?
Leaders, Managers and Business owners.
This is Day 2 of a two day course. Don’t forget to read about Day 1 here
About the speaker
Henny Maltby , Pink Elephant Media Ltd
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Henny Maltby is a growth marketer, trainer and SEO specialist with over 20 years of experience in ecommerce marketing. Having run her own on-line company since the age of 20 and supplying some of the biggest online brands such as JD Williams, Freemans Catalogue and over 100 independent retail outlets. Her speciality is scaling up small business to medium sized businesses through on-line marketing using growth marketing techniques and ensuring websites are built to convert traffic.
Gloucestershire Business Guides , Gloucester Growth Hub
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These powerhouse consultants draw on their experience of long careers in finance, marketing, manufacturing and everything in between, to directly support your growth.
They are yours to deploy as you see fit, whether it’s conducting specialist research for you, bringing an external perspective into your board meetings, or upskilling your teams directly at your office.
They are your critical friends, there to champion the choices that drive your business forwards, not just the ones that you like.
Location
Oxstalls Campus, Oxstalls Lane Gloucester Gloucestershire GL2 9HW