Surge 2012 ~ Mike Guiltieri ~ Four MegaTrends
Ultimately, customers don't judge you based on how well you gather business requirements, choose development technologies, manage projects or march through the development process—they judge you based on how they feel before, during and after they use your software. New rules of application development are required:
design dopamine experiences
be everywhere your customers want you to be
be first at innovation.
Doable? Definitely.
But, great software applications seldom happen by accident: Wise design decisions are the key. With business demanding more innovation, you must respond by rising above mediocrity to deliver great software. Boost your commitment to design and design for key qualities to create better software, faster.