Surge 2012 ~ Tom Daly ~ The Architecture Behind Super Fast DNS - Routing, Redundancy & Geography
Your job - make sure your business's website or ecommerce storefront is running fast and is always available to your customers. Why is this important? Research shows (and we are all aware) of how impatient people are when surfing the Web. Even a .5 millisecond slower response or load time, can mean the difference between a customer and a lost opportunity for conversion. This session will take an in depth look at how companies can architect their network for optimized speed and performance, and how top companies have been winning the battle against website latency. For some, DNS is just DNS and they believe there is nothing they can do to improve its performance. But a growing number of informed others are realizing that when you take the time to do a little more research, there is actually a unique and fast way to optimize a website in a variety of ways. This session is for those who understand the importance of their network architecture, and who are interested in learning how simple changes can optimize performance, speed and, ultimately, Web driven revenue. All of which lead to an enhanced bottom line.