Email Workflow Best Practices | 5 Pain Points Email Teams Face (And How to Solve Them)
What are email workflow best practices that marketers should follow? Jason Rodriguez sits down with Whitney Rudeseal Peet to uncover five pain points most teams face when optimizing their email production workflow and how to overcome them, with email workflow examples to inspire your own.
0:00 Introduction
0:05 Optimizing Your Email Workflow: 5 Pain Points That Slow You Down
5:10 53% of brands spend weeks producing an email campaign.
7:20 A bulletproof email workflow is vital to high-performing email teams.
9:06 Teams spend 3.8 hours coding an email on average.
9:39 Hand inlining CSS continues to drop as other tools are introduced.
17:22 Teams spend 2.4 hours testing and troubleshooting an email on average.
18:53 checklist see higher ROI (48:1) than those that don't (38:1).
23:28 Teams spend 4.2 hours reviewing and approving a single email.
23:57 For many teams, reviews and approvals represent the biggest opportunity for improvement.
31:40 There's Little Insight into Spam Filters
32:25 Nearly half of brands use spam filter testing occasionally.
34:09 brands rely on Litmus for spam filter testing.
39:50 Questions?