Kate Spade Email Personalization: Using Customer Data for Targeted Emails and 300% CTR Increase
When it comes to email personalization, it can be challenging to find the right data. However, often the solution lies within your customer data. 🛍️
Here's how Kate Spade personalizes emails based on customer spending habits, using data to tailor emails around preferred price points—a subtle but powerful approach that led to a 300% increase in click-through rates.