Funded, Now What?! Episode:42: How ATDev Secured a $41M Contract and $3M Seed Round for Physical AI
🎙️ In this episode of Funded, Now What?!, host Andrew Lee Miller (@andrewstartups) sits down with Todd Roberts and Owen Kent, the visionary founders of ATDev.
ATDev is a robotic mobility startup that is changing the game in physical therapy. Their flagship product, Reflex, is a smart, powered knee brace that brings clinical-grade rehab into the home, making recovery faster, more accessible, and fully covered by insurance.
Fresh off raising $3 million in seed funding and securing a massive $41 million federal contract, Todd and Owen share the behind-the-scenes of building a physical AI company, winning government contracts, and the "shots on goal" mentality required to scale a hardware startup.
Tune in as we dive into:
The $41M Win: How they built a coalition to win the largest-ever robotic mobility contract.
-The "Reflex" Revolution: Using AI to gamify knee rehab and provide doctors with real-time data.
Fundraising for Hardware: How they secured capital in a software-dominated world.
-The One-Liner Hack: Andrew’s tactical "Anti-AI" outreach secret for 20% reply rates.
Scaling Scrappily: Why using fractional experts and interns is the secret to protecting founder time.
About the Show:
Funded, Now What?! is the ultimate startup marketing podcast for founders and growth-focused leaders. It’s the world’s only show that interviews recently funded founders to uncover how they raised millions-and gives them tactical advice on how to spend it.
To listen to more episodes learn more at: www.growthexpertz.com/podcast
About GrowthExpertz:
After driving growth for his third VC-backed exit, Andrew Lee Miller founded GrowthExpertz, a Fractional Expert Consultancy for early-stage startups and tech companies looking to scale without paying bloated full-time salaries. With nearly 100 success stories, GrowthExpertz helps companies dominate in marketing, product, and strategy.
To book a free marketing consultation visit : www.growthexpertz.com
Why Fractional Consultants?
Harvard Business Review found that startups using fractional execs see up to 50% faster growth thanks to their cost-effective expertise and strategic firepower.
Want in? 📩 [email protected]
📅 Book a call: https://calendly.com/growthexpertz/le...
🔗learn more about the amazing work that ATDev is doing!: https://assistivetech.dev/
🕒 CHAPTERS
00:00 Introduction to ATDev and Founders' Background
02:46 The Reflex Product: Revolutionizing Rehab
05:47 Funding Journey: From Grants to Seed Round
08:51 Distribution Strategy and Market Release
11:54 Insights on Fundraising and Investor Relations
14:55 Future Vision: Expanding the Robotic Mobility Ecosystem
17:48 Marketing Strategies and PR Opportunities
21:02 Challenges and Opportunities in Medical Device Funding
23:50 The Importance of Storytelling in Marketing
26:56 Final Thoughts and Future Directions