The Neuroscience of Branding | Podcast Ep. 135 | Toolbox for the Trades
There’s no way to predict when homeowners will need trade services–but most experts agree it’s always smart to advertise.
Wizard of Ads partner Ryan Chute says an awareness of neuroscience in branding can help you create a story that builds empathy. And that empathy will stick in potential customers’ minds when a home-services issue does arise.
Ryan Chute recently joined ServiceTitan’s Jackie Aubel as part of Season 8 of the “Toolbox for the Trades” podcast, which included Chute’s thoughts on:
Why home services is such a challenging industry to market
The neuroscience behind successful brand storytelling
The “magic” behind ad spend in local markets
An example of a wildly successful ad campaign