Coca-Cola Distorts Its Iconic Logo in Bold Recycling Campaign
Coca-Cola just messed with its legendary red-and-white logo — for a good cause.
In a striking new campaign by WPP Open X, the brand pulls apart its iconic wordmark to encourage people to recycle. The distorted designs appear crumpled, shredded, and deconstructed — echoing the life cycle of packaging and reminding us all that bottles aren’t meant to last forever.
This bold creative twist signals Coca-Cola’s ongoing sustainability push and proves that even the most recognisable brands aren’t afraid to challenge their own identity for the planet.
♻️ Watch the campaign and see how a logo can spark action.
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