Cadbury Brings Back ‘How Do You Eat Yours?’ in Nostalgic Creme Egg Ad
🥚 It’s back — the slogan we all know (and probably quote at Easter).
Cadbury has revived its iconic ‘How do you eat yours?’ tagline for the first time in 20 years in a brand-new ad for Creme Egg, created by VCCP London.
The playful new spot taps into our long-standing obsession with the messy, gooey ritual of eating a Creme Egg — whether you're a nibbler, licker, smasher, or straight-up devourer. It’s part of a fully integrated campaign that brings sweet nostalgia with a fresh, modern twist.
🍫 Watch the ad and tell us: how do you eat yours?
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