Marmite’s ‘First Timers’ Ad Serves Up Saucy Tips for Gen Z Toast Lovers
🧂 “Stroke that. Push that. Lick that.”
Marmite is back with a brilliantly provocative new campaign aimed at UK Gen Z — 43% of whom, shockingly, have never even tried the iconic spread.
Created by adam&eveDDB and directed by Guy Shelmerdine, the First Timers ad follows two curious puppets navigating their first taste of Marmite… guided by a hilariously suggestive, beat-driven mantra. Featuring a remix by US producer Giraffage, the spot turns spreading Marmite on toast into a full-on sensory ritual.
Whether you love it or hate it — you’ll definitely remember it.
🎬 Watch the film, then get it on. (Your toast, that is.)
👉 Read more on Creative Boom:
https://www.creativeboom.com/inspirat...
#Marmite #FirstTimers #adamandeveDDB #Giraffage #PuppetAd #LoveItOrHateIt #CreativeCampaign #FoodAdvertising #GenZMarketing #CreativeBoom