Customer Cohort Analysis Project
As a data analyst, I recently had the opportunity to work on a fascinating project involving online retail sales data with over 1 million transactions. I used Microsoft Power BI to create a model, measures, and calculated columns that allowed me to build a comprehensive cohort and customer retention report.
The resulting report provides the business with the ability to answer a wide range of questions about their data and make evidence-based decisions. It's exciting to see how data analysis can help businesses make better decisions and improve their bottom line.
To make the report accessible to all stakeholders, I published it on the Power BI service. This way, everyone can interact with the report and get the insights they need.