SUPERBIEN | SUBWAY - STREET CHEF EXPERIENCE
An unlimited mobile graffiti wall?
This summer, Subway France and Vice have joined forces to offer a traveling interactive experience throughout France: the Subway Street Chef digitruck.
For this operation, SUPERBIEN designed and developed a customizable light graffiti tool connected to a mobile interface, allowing curious people to let their imagination speak and share their creations!
Client: Subway
Agency: Vice
Artistic Direction & Interactive System Creation: SUPERBIEN
Video Capture & Editing: Victor Gounon
Music: Strangelove - Mad King In My Own Kingdom