SUPERBIEN | ADIDAS - FUTURE ARENA
In November 2015, Adidas gave a spectacular kick-off to Euro2016 with a most unusual initiative: the creation of the first digital football stadium!
For two days, the Future Arena gave young footballers the chance to live a unique gaming experience: playing in a virtual stadium of 50,000 people.
This device, whose design and production was entrusted to SUPERBIEN by Ubi Bene, made it possible to make the crowd react in real time based on the actions of the players on the pitch. Olés in real time, boos, exclamations, suspense, victories... so many emotions which made this experience for the players as realistic as it was immersive.
Client: Adidas
Agency: Ubi Bene
System Design & Video Content Production: SUPERBIEN
Green Screen Filming, Casting & Styling: Rouchon Paris
Video Projection & Broadcasting Technical: Etc Audiovisual
Sound Design: Start Rec
Capture: HVH
Video Editing: The Sons
Music: Justice - Genesis