Animated explainer video for UCMR-ADA, musical rights licencing digital platform.
WebEfektiv agency created an animated explainer video for promoting the newly-released digital platform of UCMR-ADA, the Romanian Musical Performing and Mechanical Rights Society.
UCMR-ADA is an important support for authors and right holders of protected musical works, for the collection and distribution of the royalties to the right holders on the territory of Romania and has facilitated the licensing of the musical repertoire by the users.
The video aims to visually explain the role and purpose of UCMR-ADA, and the multiple advantages of the digital platform for UCMR-ADA members.