From user to creator: the circular economy model.
Animation made by the Web Efektiv agency for the alluminium recycling leader in Romania, As Metal, about the circular economy model, with an emphasis on recycling. The animated explainer video was created as part of the productions for the Metal for the Future campaign.
Education in the field of sustainability and circular economy is one of the main objectives of the Metal for the Future campaign, therefore we created a set of motion graphics explaining the concept of circular economy.
This particular graphic animation explains the circular economy model, compared with the old and natural-resource-consuming linear model, shortly described as take-make-dispose.
Recycling closes the life cycle of a product, meaning that when a product becomes waste, the substances contained in the product can become raw material for a new product. This circular approach can help us consume a lot less natural resources.
The transition to the circular model is the solution to a sustainable future.
By the nature of its recycling activity, As Metal is already part of the circular economy and is one of the main partners of Metal for the Future campaign, that promotes creating business-to-business partnerships in order to implement a sustainable development of the industrial environment.
Play the graphic animation below to better understand recycling and the circular economy model: