Each month dealers just like you spend thousands of dollars on different types of advertising and marketing strategies designed to attract existing and new customers to their Sales and Service Departments. These marketing and advertising campaigns traditionally leverage media channels such as direct mail, email, text, live calls, and pre-recorded voice communications.
While the traditional communication channels are still very effective, more and more dealers are expanding their digital marketing reach by incorporating Facebook and other social media networks. Dealers are turning to social media marketing and advertising with the hopes of improving market penetration, influencing new buyers, increasing reach of message, and ultimately selling and servicing more vehicles.