7 Reasons You Should Still Be Sending Direct Mail
Digital marketers everywhere have argued for years that direct mail is dead. In the auto industry specifically, dealers have been pushed towards digital medias like email, web, and social marketing. Although these digital channels are low-cost with instant response, it’s important to continue to supplement your digital marketing with direct mail.
To prove direct mail is alive and kicking, Advertising Age’s recent study reported direct mail spend will reach $48.3 billion in 2015. Even in the auto industry, NADA reported direct mail made up 10.7% of a dealership’s total advertising spend in 2014. As you can see, direct mail is not dead and it isn’t going anywhere any time soon. If you’ve abandoned direct mail in your marketing mix or need some help convincing yourself to get back in the direct mail game, here are seven reasons you should still be sending direct mail.