Where’s the Value In First-Party Data? Views from Coty, General Mills and More
When it comes to the value of first-party data, Craig Price, head of sales centre of excellence at alcohol beverage manufacturer Distell, sees the most potential in layering the data and its ability to demonstrate value to your retailer partners. For Kavita Thekkakara, BI Director, Coty, it’s all about consumer loyalty:
Watch to learn insights from Price and Thekkakara, as well as:
**Mohamed Al Lawati, Director, Digital and E-commerce, Bimbo Canada
**Cheriti Swigart, Director, Digital and Technology Solutions, General Mills