Smart Display Campaigns: A Step-By-Step Tutorial
Smart display campaigns help you reach your target audience and drive more conversions!
But what are they, and how to you use them?
Watch this video to find out — or for the full guide, see https://www.everywheremarketer.com/bl...
Here's a quick summary...
Smart display campaigns use auto-bidding to optimize conversions and maximize ROI, along with machine learning to identify the best ad to show for a placement...
Plus, they also automatically optimize your targeting!
Here's how to start using them...
Set up a new campaign in Google Ads and select your campaign type.
Set your target location and language, and then set your budget and bidding.
Conversions can be maximized for you automatically...
Optimized targeting is also automated!
But you can accelerate results by setting additional targeting criteria.
The ads themselves (which are responsive) are also created for you automatically based on the various creative assets you supply.
This is just a summary. Remember to go to https://www.everywheremarketer.com/bl... for the full guide on how to get started with smart display campaigns (and learn about 3 key ways you can further optimize your campaigns and maximize your ROI).