Product Positioning (1)- www.MarketingPlanNOW.com -
In this first video, out of two, we learn what is positioning. In other words, how to clarify what are the perceptions of your existing business against your competitors in the eyes of your existing consumers (and potential customers).
The next video; Positioning (2), completes the issue of positioning by demonstrating how to use perceptual maps with a sample that comes from the airline business.