Setting Marketing Objectives (2)- www.MarketingPlanNOW.com -
This second video out of three is part of the second chapter of a marketing plan: Setting Marketing Objectives.
It comes to demonstrate how to draw marketing objectives based on the previous chapter: Analyzing the Current Situation. You are guided step-by-step how to "translate" the collected data and its analysis (Chpater 1 of a marketing plan) into concise marketing objectives (Chapter 2 of a marketing plan).
This video; Setting Marketing Objectives (2), demonstrates how to set the following objectives:
Desired market segmentation
Desired Marketing-mix
Marketing objectives as a result of the SWOT Analysis
The previous video; Setting Marketing Objectives (1), describes a practical approach to marketing strategy. ANSOFF Matrix is being used, "translating" the macro environmental analysis, market analysis and competitive analysis into one or few marketing strategies: Penetration Strategy, Product Development Strategy, Market Development Strategy and Diversification Strategy when a new product will attract new demand - new markets.
The last video to cover this second chapter of a marketing plan; Setting Marketing Objectives (3), comes to demonstrate how to set the following objectives:
Marketing objectives as a result of realizing the perceptual gaps; positioning versus position
Quantitative objectives: setting a yearly sales forecast