6 Gravure Myths That Quietly Drain Profit
Most teams don’t actually choose a printing technology. They inherit one.
Gravure is often dismissed based on assumptions that no longer hold up at production scale. In this video, we break down six common myths around gravure printing and compare them against real-world press performance, cost structures, quality consistency, sustainability, and prep time.
If you are running high volumes, managing repeat jobs, or protecting brand consistency across millions of square meters, this video helps you pressure-test the assumptions behind gravure, flexo, and digital. Not in theory, but in production reality.
This is especially relevant for teams in packaging, prepress, production, and brand operations who are still making decisions based on outdated comparisons.
🔗 Learn more about our gravure and cylinder services:
👉 https://www.4packaging.de/
📩 Connect with David Möller on LinkedIn:
👉 linkedin.com/davidm%c3%b6ller
🛒 Explore 4Packaging’s full range of solutions:
👉 https://www.4packaging.de/
Timestamps
00:00 Intro
00:40 Myth 1: Gravure is too expensive
01:22 Myth 2: All print quality is basically the same
01:58 Myth 3: Flexo is better for repeat jobs
02:37 Myth 4: Digital is best for complex details
03:08 Myth 5: Gravure is not sustainable
03:56 Myth 6: Gravure takes too long to prepare
04:27 Takeaways
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