The ROI of Packaging: Why Design Decisions Add (Or Cost) You Millions
Most brand owners underestimate the one marketing asset every single customer sees: your packaging.
Not your ads.
Not your promotions.
Not your social content.
Your packaging.
In this video, we break down the real ROI of good packaging — and why it’s 100% measurable.
You’ll see how brands like Whisps (+60% sales), Fairlife (+55%), and Coca-Cola’s “Share a Coke” campaign (+2% global lift) generated massive returns simply by changing how their product looks and feels.
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Timestamps
00:00 Intro
00:25 Packaging Versus Ads
00:41 Packaging ROI and sales lift explained
01:49 How to measure packaging ROI
02:17 Sensation transfer and perception
02:42 What Apple and Chanel get right
03:03 Takeaways
💬 Which part of packaging ROI do you think brands still underestimate? Share your take in the comments.
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