S02E08: How to build a great content team? A conversation with Michal Leszczynski from GetResponse
In this episode...
We dive into the essentials of a successful content marketing strategy for B2B SaaS companies and analyze how to structure a team to manage diverse content projects across various channels and time zones effectively.
Our guest, Michal Leszczynski, shares his insights on building a content team, highlighting key skills and qualities to look for. We also discuss the planning and execution of content campaigns, examine how to measure your online success, and check what tools are indispensable for analytics and optimization. Tune in for expert advice
About our guest:
Michal Leszczynski
Head of Content Marketing and Partnerships at GetResponse
Meet Michal Leszczynski, Head of Content Marketing and Partnerships at GetResponse. With 10+ years of experience, Michal is a seasoned expert in all things online marketing. He’s a prolific writer, skilled webinar host, and engaging public speaker. Outside of business hours, Michal shares his wealth of knowledge as an Email Marketing lecturer at Kozminski University in Warsaw. Get ready to learn from the best!
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