S02E09: The Power of Linguistics in Social Media Management with Eloise Leeson-Smith
In this episode...
"Why are so many brands a hot mess at social media when it comes to explaining their messaging, their services, their products? Typically, it's because they've always focused on themselves."
Eloise Leeson-Smith, a linguist and communication expert, discusses the importance of effective communication in social media. She emphasizes the need for businesses to focus on their audience and avoid self-centered messaging. Eloise provides tips for writing compelling social media posts, including using visual elements, measuring readability, and incorporating the word 'you' to engage the audience.
About our guest:
Eloise Leeson-Smith is a strategic Linguist, communications specialist, and expert copywriter, working with companies around the world to close the gap between what they think they’re saying, and what is actually being received by their customers.
With a focus on data-driven communications decisions, language consciousness and critical discourse analysis, Eloise works to help your business to better engage audiences of all kinds.
From public sector bodies to UN agencies to private companies such as Experian and Capgemini, Eloise raises the bar for communications inside and outside your business, for happier staff, excited customers, and a better bottom line.
When she's not researching, reading, or talking about talking, you can find her weightlifting, hanging out with her husband, and perfecting her spicy margarita.
You can follow Eloise on LinkedIn: / eloiseleeson
Chapters:
00:00 Introduction to Eloise Leeson-Smith and Linguistics
03:00 Common Pitfalls in Conveying Brand Message on Social Media
07:09 Tips for Writing Effective Social Media Posts
14:39 Crafting Compelling Calls to Action
32:50 Creating Engaging Content: The Power of Storytelling
35:21 Building Brand Awareness: Engagement vs. Sentiment
41:46 Handling Negative Feedback and Crises on Social Media
52:18 The Future of Communication: Polarization and AI
---
🎧 As always, you can listen to the previous episodes here on YouTube or on your favorite podcasting platform!
💻 P.S. Find more tips for navigating the world of social media on our blog: https://cutt.ly/check-out-the-blog
🔔 Subscribe to our channel for social media-related content!
😻 Follow us on social:
LinkedIn: / napoleoncat
Instagram: / napoleoncatcom
Twitter: / napoleoncatcom
Facebook: / napoleoncatcom
TikTok: / napoleoncat.com
🔍 About NapoleonCat:
NapoleonCat is a social media management tool that makes life easier for small businesses, e-commerce, agencies, and individuals all around the world. We're a Facebook Business Partner.
NapoleonCat's main functionalities include managing multiple social media channels, automating customer service, analyzing marketing results, monitoring and benchmarking against competitors, collaborating within teams, and automating reporting processes.
Our platform offers solutions for TikTok, Facebook, Instagram, LinkedIn, YouTube, and Google My Business.