#Emails
#emails #spam
Do you know that only 79% of #commercial #emails actually hit the #inbox? This implies that one out of every five #emails sent either goes into the #spamfolder or gets #blocked totally.
Hi, I’m Cally, from the International Institute of #DigitalMarketing. Here are some #basic and simple #steps to #avoid your #emails going to #spam or #junkmail.
Get Express #Permission to #Email
The first and foremost rule of #emailmarketing is to get express #permission to #email first. #Businesses that get it right and build #permission-based #email lists enjoy high #open and #clickthroughrates on their #campaigns. They are able to drive significant levels of #sales & #revenue from their #emailmarketing initiatives.
Check if your #IPAddress was used for #spam
You might have never sent #spam yourself but there is a probability someone else was using your #IPaddress for #spam. Even if one person sends #spam it might impact your entire #deliverability. To avoid this;
Avoid #Low #OpenRates
The top #webmail #serviceproviders examined how many #emails are opened and how many are deleted without being opened as a factor in their #spamfiltering decisions. This is one of the #reasons that around 26% of #emails are straight away and incorrectly #flagged as #spam.
Ensure your #subscribers remember you
The second most common #reason that #emails never reach the #inbox is #spam #complaints. When your #subscriber does not remember you or does not like your #content, they might #report your #email as #spam.
To save yourself from such #complaints ensure that the #branding in your #emails is #memorable and #matches the #branding on your #website.
Do you have #low #mailboxusage?
The third most common cause of #emails going to #spam is #low #mailboxusage. While filtering out #spam #mailbox #providers, look at the ratio of #active to #inactive #emailaccounts on your #list. If you are #mailing to a large number of #addresses that appear to never use their #emailaccounts, that is a #redflag to #spamfilters.
Avoid the #misleading #subjectline
Over 50% of #participants stated that they have felt cheated, tricked or deceived into opening a #promotionalemail by that #email’s #subjectline. #Misleading #subjectlines when you’ve never communicated with a #recipient before may get your mark as #spam.
Check if you are using #spam #triggerwords
#spamfilters will be triggered if you are using certain #words in the #subjectline or the body of the #email. These #spam #triggerwords include #amazing, cancel at anytime, check or money order, #clickhere, #congratulations, #greatoffer, #guarantee, #increasesales, #ordernow, #specialpromotion, this is not #spam and winner. #Emailproviders may have a built-in #tool that #checks your #emails for #spam #triggerwords before sending it.
For more information, visit www.thedigitalmarketinginstitute.org
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