THE 3-STEP EMAIL MARKETING SET UP PLAN | ALEPH-GLOBAL SCRUM TEAM ™
#emailmarketing #strategy
0:13 - 0:44 Introduction and Email Marketing Strategy
0:48 - 1:20 Writing High-Converting Emails
1:23 - 1:43 Increasing Email Click-Through Rate
1:45 - 1:55 Conclusion and Recap
Hi, I’m Cally, from the international institute of digital marketing.
Here are some tactical #emailmarketing tips and tricks.
Step 1 – understand #emailmarketing #strategy
Each email we send has one of five purposes:
● Indoctrinate – teach them who you are
● Engage – get them to buy
● Ascend – get them to buy more
● Segment – learn what they want to buy next
● Reengage/win back – bring them back
These are the 5 stages to a solid #emailmarketing #strategy and this is absolutely where you must start.
Step 2 – learn how to approach writing high-converting emails
Now you have a grasp on the five stages of #emailmarketing, but when it comes to actually writing the…
● Subject lines
● Body copy
● And landing pages for those emails
… you need to understand the responsibilities of each element of an email.
Break down your method for writing high-converting emails by focusing on the “job responsibilities” of each element in that email.
A lot of emails fail because the email marketer doesn’t understand the job of each part of an email.
Step 3 – learn the emotional triggers that increase email click-through rate
Now that you’re getting those emails opened — you need to get the click.
Each email we send contains one or more of these principles of persuasion.
● Gain
● Logic
● Fear
● Scarcity
These principles of persuasion can be applied anywhere you want people to take action and they’re sure to get more clicks from email.
For more information, visit www.iidm.world
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