WHAT IS CONTENTMARKETING? | ALEPH-GLOBAL SCRUM TEAM ™
#marketing #contentmarketing ##digitalmarketing
There are a lot of ways to market online.
So many, in fact, that we’ve created an entire business around educating people on the ins-and-outs of #digitalmarketing.
Why are we always talking about #contentmarketing?
Because right now, it’s everywhere.
It’s on every website you visit, social profile you scroll through, and even in this video that you’re watching right now.
#contentmarketing is a big deal, and rightfully so.
Hi, i’m cally, from the international institute of #digitalmarketing. Let’s look at the basics of what is #contentmarketing?
#contentmarketing builds an audience of future customers, engages them so they’re motivated to buy your product, and then continues to interact with them so they can become brand ambassadors for your business.
#contentmarketing publishes content (see, this isn’t so overwhelming, right?) For future and current customers.
● Blogs
● Videos
● Podcasts
● Email newsletters
● Ebooks
● Physical books
● Other types of newsletters
● Images
What kind of content should you publish?
What kind of content should you publish? That’s easy. The kind your audience wants to consume.
Your customer avatar is the person that you created your product for. They’re the person who needs your product to improve their life.
Each avatar wants to consume content differently. For example, let’s say that your customer avatar is a new mom and you’re selling a state-of-the-art pacifier that is somehow monumentally different than those that already exist on the market.
For more information, visit www.theiidm.org
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