The LinkedIn Playbook Every Coach Needs in 2026 (65 Campaigns, Real Data)
If you're a coach, course creator, cohort operator, or bootcamp founder who's tired of LinkedIn outbound that just doesn't convert - this video is for you.
We've sent over 35,000 LinkedIn messages across 65+ campaign types specifically for the coaching and edtech space. In this playbook, I'm giving you the exact step-by-step system we use to book consistent demos and discovery calls for our clients and you can do all of it yourself after watching this video.
No managed service, no upsell, just the real playbook.
Most coaches have tried "the right targeting" and "the right messaging" advice from every guru on LinkedIn and it's still not working. There's a reason. The coaching/edtech space has different buyer psychology than B2B SaaS, and you need a different campaign structure to win in it. That's exactly what this video covers.
🔥 What you'll learn:
✅ The 3 campaign types every coach should run (warm audience, signal-based, list-based)
✅ How to mine your existing audience for hidden demo opportunities
✅ Reaching out to webinar attendees and engaged community members the right way
✅ Post likes targeting - how to steal demos from Alex Hormozi, Gary Vee, and Justin Welsh's audiences
✅ The "comment-to-DM" campaign that prints qualified leads
✅ Community signal outreach - finding your ICP inside niche groups
✅ How to use Sales Navigator + ICP filters (the trick most coaches miss)
✅ Lowering friction so prospects actually book (hint: discovery calls are saturated - try this instead)
✅ Building a chat flow that qualifies leads automatically
✅ Smart follow-ups that revive cold leads after they ghost
✅ Reading your dashboard and fixing what's broken
🎯 Perfect for:
Coaches and consultants
Course creators and cohort operators
Bootcamp founders
Edtech businesses
Anyone selling high-ticket coaching or programs
⏱️ Timestamps:
00:00 - Why most LinkedIn playbooks fail for coaches
00:55 - The 3 campaign types overview
01:30 - Campaign 1: Warm audience outreach (first-degree connections + WhatsApp)
03:15 - Setting up your outreach sequence and chat flow
04:40 - Campaign 2: Post engagement and community signal
05:30 - Post likes targeting with ICP filters
05:55 - Comment-to-DM campaigns
06:00 - Community signal outreach (Rev Genius walkthrough)
07:35 - Campaign 3: Sales Navigator + ICP filter
08:15 - Lowering friction with webinars and free resources
09:00 - Designing your chat flow
09:48 - Smart follow-ups that revive ghosted leads
10:15 - Fixing what's not working (acceptance rate, reply rate, friction)
💬 Got questions about your specific coaching offer? Drop them in the comments - I'll personally reply.
👍 If this video helped, hit like and subscribe for more no-BS outbound playbooks for coaches and course creators.
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