Will Virtual Worlds and the Metaverse Gain Lasting Traction?
An introduction to the article: "To Be or Not to Be: Will Virtual Worlds and the Metaverse Gain Lasting Traction?" by Andreas Kaplan and Michael Haenlein
https://cmr.berkeley.edu/2024/08/66-4...
California Management Review
Volume 66, Issue 4
https://cmr.berkeley.edu/browse/issue...
Since their beginnings, virtual worlds have experienced two major media hypes in their short lifetime—the first in 2003 after the launch of Second Life and the second in 2021, with Mark Zuckerberg announcing his strategy for the Metaverse. Most academic research on virtual worlds emerged between these two peaks of interest. This article delves into the enduring relevance of such research, contrasting the two hype cycles. It analyzes the reasons behind current caution expressed by companies and offers insights into the future trajectory of the Metaverse and which crucial developments are needed for sustained traction in virtual worlds.
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