Casey Hill: Organic Growth and Omni-Channel Efficiency at ActiveCampaign | DMAS #12
In this episode we have Casey Hill, the Senior Growth Marketing Manager at ActiveCampaign, a global leader in marketing automation, email marketing, and CRM. With over a decade of experience propelling software companies to rapid growth, Casey pioneers creative strategies, from garnering millions of views on platforms like Quora and LinkedIn to securing podcast appearances. In his current role, he focuses on building organic growth engines to drive ActiveCampaign towards a $1 billion Annual Recurring Revenue (ARR).
Additionally, Casey consults with major firms like McKinsey and Blackrock, providing institutional guidance on topics such as SMB marketing vendor selection, SaaS pricing, and marketing automation.
Chapters:
00:00 - Intro
01:20 - Casey's Journey and Day-to-Day Focus
02:46 - Casey's Drive for Organic Growth at ActiveCampaign
05:06 - ActiveCampaign's Approach to Omni-Channel Marketing Efficiency
10:53 - Building Early Success in Campaigns with Automation
17:16 - ActiveCampaign's Latest Exciting Announcement
19:28 - Ecosystem Differentiation in Integrations
22:57 - Get in Touch with Casey
Get in Touch with Casey:
Casey’s LinkedIn - / caseyhill
Casey’s Email - [email protected]
ActiveCampaign Website - https://www.activecampaign.com
Mentions:
McKinsey & Company - / mckinsey
BlackRock - / blackrock
Sendoso - / sendoso
Bonjoro - / bonjoro
OneSend - / onesend
Zapier - / zapier
More About Postalytics:
Postalytics Website - https://www.postalytics.com
LinkedIn - / postalytics
Subscribe to our YouTube Channel - / @postalytics7084