Mike Porter: The Evolution at The Print and Mail Industry | Direct Mail Automation School #09
In this episode we have Mike Porter, the president at Print/Mail Consultants and PMC Content Services. Their focus is on raising awareness and nurturing leads through well-executed content marketing strategies. Mike is an industry adviser, author, and business communications expert with a consistent track record of driving inbound marketing, even for resource-limited companies.
Mike's passion for customer communications, including billing, regulatory notices, and marketing materials, is reflected in his column "In the Trenches" in Mailing Systems Technology magazine, offering valuable insights, tips, and trends.
Chapters:
00:00 - Intro
02:21 - Mike’s Journey to Print Mail Consultants
05:22 - Change and Consistency in Print and Mail
11:54 - The Technology Evolution in the World of Print and Mail
18:57 - Barriers to Direct Mail Adoption
24:03 - The Rebirth of Direct Mail and What Triggered It
29:19 - Mike's Key Advice for Marketers on Direct Mail
32:16 - Get in Touch with Mike
Get in Touch with Mike:
PMC Content Services Website - http://PMCcontentservices.com
Print Mail Consultants - http://printmailconsultants.com
Mike’s LinkedIn - / pmcmikeporter
Mentions:
Bell and Howell - http://bellandhowell.com
More About Postalytics:
Postalytics Website - https://www.postalytics.com
LinkedIn - / postalytics
Subscribe to our YouTube Channel - / @postalytics7084