Gen Z and the Future of Your Business
Gen Z's income will surpass that of Millennials by 2031. Therefore, Gen Z is crucial to your marketing activities. Understanding how Gen Z relates to brands and technology is key to ensuring the sustainability of your business.
In this article, we will discuss some data on Gen Z presented by RAVE in their publication entitled "How Gen Z Relates to Brands and How They Will Disrupt Global Markets."
Gen Z, or Generation Z, is the generation born between 1997 and 2012.
This is the definition used by the Central Bureau of Statistics (BPS). This definition is taken from William H. Frey's opinion in Analysis of US Census Bureau Population Estimates. It's important to note that there are many versions of the term for Gen Z, so it's natural to encounter different definitions of Gen Z.
This video is sourced from a Projasaweb article:
https://news.projasaweb.com/gen-z-dan...
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