Content vs. Ads: What's the Future of Content Marketing?
Traditionally there has been some rivalry between content people and advertising folks. But that's not going to last … well, not on smart marketing teams, anyway.
Read the transcript and see the whiteboard image here: https://overthinkgroup.com/content-vs...
Because the major platforms (e.g., Google, Facebook, Amazon) have the audiences that everyone wants to reach, we can expect these platforms to become more and more pay-to-play. And we can expect it to become harder and harder for new content to gain organic traction.
This video explores why, and what smart content marketers can do about it.