CRO Insights #41 📈: LEAD GENERATION PAGE OPTIMIZATION 101!
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💰 We turn your clicks into customers and increase your profits
Get in touch: https://cnvrsn.co/youtube
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Our client helps thousands of people sell their homes in a matter of days! 🏠
They hired us to decrease their cost per lead and optimize their landing page.
Here’s EXACTLY how we did it.
Let's break down the before/after now 👇
We:
1. Instantly added trust under the navigation: Adding our famous trust policy bar that instantly tells visitors we’re a real company that they can trust.
2. Added some much needed social proof: Social proof is underused with lead generation but it’s equally important as it is on Ecomm. Show people have had a great experience.
3. Optimized the form for maximum fills: We’ve made the form more visual, added a clear title (value proposition), showcased the steps and used a clear call to action + trust.
4. Added benefit driven bullet-points: We’ve anchored the form with bullet points that outlay the benefits to the people who will be filling in the form.
5. Further established our trust and credibility: Using numbers, icons and text to showcase how many people we’ve helped and the years we’ve been in business.
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🚨 Got an eCommerce or lead gen brand that could use a high-converting page? Get in touch now: https://cnvrsn.co/fnArX
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