How to set up an advertising account - How Facebook Ads Work
[Instructor] If you already in using Facebook for personal or business purposes, your Facebook advertising account is already set up and you're ready to start creating ads. There are a couple more steps though that need to occur before those ads go live. First, you'll need to associate a credit card or other form of payment method to your account. To do this, we'll start by going to the Facebook ads Manager. There are a couple ways to access ads manager, you can find it by visiting the link on your screen here. And you can also use a drop down arrow in the upper right hand corner of your personal Facebook profile. Now if you've created an ad before, this link will be titled manage ads like it shown here. Here you can see we're on the ads account page. And it's here that we can choose which advertising account we wish to create as under. I'm going to select Henry Twill. Now once I select that, Facebook automatically directs us to ads manager. But what we're really looking for is the advertising account. So we're going to go ahead and select the gear icon at the top right, and that brings us into the settings. It's here that we can set up the advertising account. At the top, you'll notice that we are currently in the Henry Twill advertising account. Below that he also has an age plus advertising account. So the age plus advertising account is directly associated with his Facebook page. This means that most likely Henry is going to do all his advertising under the age plus, most likely the Henry Twill account was created automatically by Facebook. So we're going to stick there but realize that you can proxy between the two. Underneath that we have our ad account ID as well as the ad account name. You can change this to any name that you prefer. Below that is a time zone of our advertising account. Important when you are running ads. Below is a currency, and Facebook wants to know the advertising purposes, so you're going to select that option. Below you can add the business name if applicable, as well as your business address, and country. If you need to enter a tax ID number, this is a space to do it. And again, Facebook wants to know if you're an ad agency or advertising on behalf of someone else. To the right of that we can see the ad account roles. So we can see all the people that have permission to the Henry Twill advertising account. And currently, it's just Henry Twill. If we proxy over to the H plus advertising account, we're going to see something a little bit different. Here you can see that this is all owned by the business, by the H plus page. Below that we see the H plus advertising account, and again we have all the same information. Back to the right, for any additional ad account roles, you're going to access business manager or open up business settings. There is nothing wrong with advertising under your personal account, and if you're new to advertising, I recommend sticking here. So under ad accounts is pages, and you'll find that in the column at the left. When I select that it's here that we see our pages that are associated with this advertising account. And we have H plus sport as the admin. Underneath that our payment settings. This is really important because often times the Facebook billing can be a little bit confusing. Here we can see that the next bill is scheduled for June 19. Keep in mind, if you have a balance of zero, you're not going to receive a bill. Underneath that we can see our payment methods. So you can pay by Facebook add credit, you can pay by PayPal, and you can also pay by credit card. To settle account option is where you'll be able to pay off any outstanding balances. And below that is where you set your account spending limit. I always set this and makes me way more comfortable to know that I have a cap at say $500 a month if I accidentally am running an ad and I didn't create an end date for it. So it's here that you can control the total ad costs by setting an ad account spending limit. And then all your ads will pause when that limit is met. Facebook will send you a notification and you have an option to update if you'd like. The last option on the left is notifications. So let's hear that you're going to receive email and Facebook notifications for your advertising. When you're new, it's not a bad idea to have all these notifications set. And as you become more savvy and more versed with advertising, and you have a good pulse of what's going on, then you can kind of get relaxed on these. So you can easily select the slider to turn all ad notifications off or on. Below that you have your specific ad email notifications...