In this video, I discuss the importance of targeting search partners in Google Ads campaigns. I explain what search partners is, and why it matters. I provide examples of search partner websites, including YouTube and ask.com. I also analyze the performance metrics of ads on search partners compared to Google search. Based on the data, I explain when it's worth including search partners in your campaigns and when it's better to exclude them. Watch the video to make informed decisions and optimize your Google Ads strategy.
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