Should I Increase My Google Ads Bids?
In this video, I answer the question of whether increasing Google Ads bids can effectively generate more sales and revenue. I provide an example of an account with a high search impression share and explain how losing impression share to rank can be improved by bidding higher. I discuss the importance of testing different bid settings and share early performance results. While increasing bids can lead to higher search impression share and click-through rates, it may not always result in more conversions. I suggest testing lower target CPAs and exploring other channels to find the optimal bid strategy.
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