What is personal branding
We all know about branding for businesses.
Companies spend millions on branding. It's how they shape public perception of themselves.
Branding applies to people as well.
You are a walking, talking brand.
Basically, personal branding is the process of creating a brand identity for a person or a company.
Your Linkedin, website, CV, all contribute towards your brand. It shapes people’s opinion of you. It could shape the hiring manager's opinion of you.
Your brand is not just what you put on social media, it's also the first impressions you make, the relationships you form with managers and peers, and how you communicate — all of these things impact how others see you.
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