Why Should You Integrate Data Cloud with Your Salesforce CRM?
Today on the Salesforce Admins Podcast, we have another deep dive with Josh Birk, who talks to Shoby Abdi, Principle Architecture Evangelist at Salesforce.
Join us as we chat about the Well-Architected framework, why you should start using Data Cloud, and what you need to do to get ready.
You should subscribe (https://itunes.apple.com/us/podcast/b...) for the full episode, but here are a few takeaways from our conversation with Shoby Abdi.
The Well-Architected framework
Shoby is the Principle Architecture Evangelist at Salesforce, and he’s come on the pod to tell us about the Salesforce Well-Architected framework. And he’s here to tell you that the framework is not just for Salesforce Architects—everyone should take a look at it.
As Shoby puts it, if your customers or users open Salesforce and it scares them, that’s how you know you need to use the framework. It can help you identify anti-patterns in your org and fix them by building solutions that are trusted, easy, and adaptable. Those are the essential ingredients for a healthy org, and that’s what puts you in the best position to take advantage of everything Data Cloud has to offer.
If Data Cloud was a parking lot
We’ve talked a little about Data Cloud on this podcast in the past, and that’s linked below, but Shoby helped explain why it’s such a big deal. The main point he makes is that by bringing all of your data together in one place, it can start to tell a story. As he puts it, “What is your customer doing? Where are they? And then how do you interact with them next?”
When we talk about Data Cloud, it can often sound like it’s some sort of parking lot for all of the information you have about your customers. But as Shoby points out, it’s so much more than that. It’s more like if your parking lot had a valet that could tell you everything about who’s parked there, what kind of car they drive, how long they’re staying there, and exactly when they plan to leave.
Einstein and Data Cloud
If you’re a Salesforce Admin looking to enable Data Cloud, Shoby recommends working through the Well-Architected framework to make sure that your org is healthy. After all, these tools are only as good as the data you give them.
If you’ve done all that, there’s a lot to get exited about. Data Cloud brings everything into Salesforce as standard objects, which means you can build all sorts of interesting things with flows and everything else you’re already using. And with Einstein Copilot and other AI tools, the possibilities are endless.
There’s a lot more great stuff from Shoby in this episode about how Data Cloud works, so be sure to take a listen. And don’t forget to subscribe to hear more from the Salesforce Admins Podcast.
Podcast swag
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Salesforce Admins on the Trailhead Store (https://trailheadstoreamer.com/catego...)
Learn more
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Salesforce Well-Architected Framework (https://architect.salesforce.com/)
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Making Data Cloud Work With Your Existing Salesforce CRM Data ( / making-data-cloud-work-with-your-existing-... )
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Salesforce Architects Blog ( / salesforce )
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Podcast: Well-Architected Automation with Tom Leddy (https://admin.salesforce.com/blog/202...)
Admin Trailblazers Group
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Admin Trailblazers Community Group (https://sforce.co/4977GHH)
Social
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Shoby on Medium ( / s.abdi )
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Salesforce Admins: @SalesforceAdmns ( / salesforceadmns )
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Mike on Threads: https://www.threads.net/@mikegerholdt/
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Mike on Tiktok: / salesforce.mike
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Mike on X: @MikeGerholdt ( / mikegerholdt )
Full show transcript
Josh Birk: Greetings, Salesforce admins. It's Josh Birk here, your guest host for this week. This week on a deep dive, we're going to dig into data cloud and then talk about data cloud. I brought one of my good friends and old colleagues, Shoby Abdi. All right. Today on the show we're going to welcome back Shoby Abdi to talk about data cloud. Shoby, how you doing?
Shoby Abdi: Not too bad. Just doing well. Connections is right around the corner. Just to timestamp this for everybody.
Josh Birk: It's a Connections week. It's a DevOps streaming week. Everybody here is in Chicago and I'm still at home talking to you. So that's my social calendar.
Shoby Abdi: Exactly. That sounds very similar. I am also in Chicago.
Josh Birk: Nice. Okay. So introduce yourself a lit...