How Adobe Trained Its Competitors to Beat It
We're not adobe. It's subtle but that's what affinity said when they announced it was going to be free to use it.
And that positioning works BECAUSE Adobe spent 15 years training customers to associate their brand with:
1. Hidden fees
2. Impossible cancellations
3. Software that crashes mid-deadline
4. Monopolistic behaviour
When your competitor's entire value prop is "at least we're not you," you have a trust problem.
But the real question is: How many founders are making the same mistake right now?
How many of us write "customer-first" on our website while making cancellation require 77 steps and a phone call?
How many of us talk about "values" while optimizing for retention metrics that piss people off?
If you're wondering whether YOUR brand has this problem, I built a free audit for it.
Download it here (https://www.brandingbymel.design/bran...)