Creating a Brand Identity for SaaS Part 1- developing the brand personality
In this video, we begin our brand identity design journey by giving the brand some human attributes. This is important because we want our customers to like us. If our customers like us, they will forgive our mistakes, stay when things get tough, defend us, and support us. To achieve this, we have to be likable and that's why we need human attributes. I hope it's clear!
Chapters
00:00 Intro
00:39 Purpose Statement
13:27 Vision Statement
25:13 Mission Statement
28:54 Brand Values
35:52 Target Audience
Link to my portfolio: https://brandingbymel.design/
Link to free pitch deck and much more: https://www.brandingbymel.design/free...
Songs: Amerigo Gazaway - Fela Soul - Fela Kuti vs. De La Soul