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Benefits of Video Marketing:
1-Users are more engaged with content shared by friends, and videos are heavily shared
2-Consumers that watch a video are more likely to purchase an offering than they are if no video is present
3-Over 81% of users turn to word-of-mouth when making product decisions and video provides more earned, word-of-mouth attention
4-Social video campaigns are booming – they generated 2.7 billion views in 2010, up from 820 million in 2009
5-Video empowers viewers to share – if the content is good, they feel compelled to share it