TBS Barcelona is a French business school belonging to the Chamber of Commerce and Industry of Toulouse. It is a public institution of higher education and was founded in 1903. It has more than 4,500 students and a network of 35,000 former students around the world. Its aim is to train tomorrow's leaders, regardless of their origin or where they will exercise their responsibilities while generating knowledge in the major disciplines of business management.
This year's campaign, as in recent years, was carried out with students from the school itself. The aim was to achieve in the photographs an air of motivation, inspirational, with the desire to build their future in the school. The students' styles had to be fresh, casual, but at the same time elegant and sophisticated, without losing the essence of the new businessman.
Colour reproduction was very important and having BenQ's SW271 monitor was decisive for working with tranquillity and being able to compare sRGB and Adobe 98 colour spaces on the same screen at the same time.