How to Work with Design Partners as an Early-Stage Founder
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How do you find the right design partners before your first sales pilot?
In this DECODE episode, Shuo Chen (investor, Berkeley & Stanford lecturer, and DECODE board member) breaks down three proven tactics to help early-stage founders choose, manage, and learn from their first design partners.
Chapters
00:00 Intro: Why design partners matter
01:30 Representative • Urgent • Capacity
07:50 Structure for real feedback
13:00 Prove willingness to pay
17:20 Recap & next steps